How to Actually Score Well in a Digital Marketing Strategy Assignment (And Why Most Students Get It Wrong)
Digital marketing strategy is one of the most commonly assigned topics in business and marketing programs worldwide. Creating a digital marketing strategy for a brand is one of the ultimate tests for students to showcase their comprehensive understanding of the digital marketing domain. The assignment is important because it pushes the student to think beyond the textbook and think of practical ways to design the strategy. Since it is 100% practical, most students fail in this assignment. Students, due to their lack of practical exposure to the domain, often try to approach this assignment with a theoretical lens. Some students who have come to us have also tried to add creative buzzwords in the assignment to make it look like they understand the concepts. But the marker catches such spoofs immediately and might also downgrade you. This article breaks down what a digital marketing strategy assignment actually demands, what examiners are looking for, and how to structure your thin...